In Content and Social

The Latest and Greatest in the World of Marketing

• As AI search moves ahead, social and seo are blending into it. They're no longer treated as separate disciplines. The era of Instagram SEO: How to optimise your posts for Google was super insightful on how to optimize social for all kinds of discoverability.
• A month ago, Webflow shared a webinar on The B2B Content Playbook for AEO. Check it out for some really fantastic takeaways about AI search and how to prepare content shifts as we continue to move in that direction.

Learning as I Go

Strategies, Systems, and Tactics

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If you’re a marketer and you’re trying to sort through all of this AIO, SEO, GEO, AEO, ee aye ee aye oh, then don’t worry. It’s the wild west out here, and we’re all trying to figure it out, especially those of us on small but mighty teams. In my latest blog, I share more about these three actionable steps small marketing teams can take immediately to improve AI discovery across LLMs like ChatGPT, Perplexity, Google AI Overviews, and more.

1. Creating a TL;DR section AI crawlers can quickly scan before getting through your entire blog and/or webpage.
2. Adding an FAQ section at the end of your blogs and webpages to give AI more context and connect your content to more queries.
3. Requesting Google Reviews from your best and favorite customers.

It comes complete with freebies and great resources for learning more about AI discoverability and Generative Engine Search.

What's Next:

Where in the World is Rachel Amick?!

I'm excited to get the opportunity to talk with students at Indiana University – Indianapolis this week to discuss AI, the future of marketing and careers, and general nostalgia of being [undisclosed #] of years removed from the seats they're sitting in.

Looking forward to sharing all the insights I come away!

Until next time...

Rooting for ya!